Verve Bold Launches with Big Fanfare

 

 

 

 

 

 

Energy drink fans celebrate launch of Vemma's high-energy, low-carb drink.

Vemma Nutrition Company

Scottsdale, AZ

Scottsdale, AZ— January 31, 2013 — Verve Bold is the latest product to hit the energy drink market, and this one already has a fan club. Thousands of fans and hundreds of Brand Partners gathered Wednesday night at the Verve Lounge in the US Airways Center, home of the Phoenix Suns, to celebrate the launch of Verve Bold, which is packed with vitamins and antioxidants. Vemma Nutrition Company released Verve Bold for pre-order on January 24, 2013, and tens of thousands of cans have sold as of the official launch on Wednesday.

Verve Bold differs from Vemma's original energy drink beverage, Verve, because it has 50% more energy and 70% less sugar. Verve Bold has 120mg of naturally sourced caffeine, no artificial colors or sweeteners, and a low-carb profile. The new energy drink is reported to have a fresh-tasting, tangerine flavor and is sweetened with a proprietary blend of organic cane sugar, xylitol and stevia (yielding only 5g of natural sweeteners per serving).

"Verve Bold is poised to be the hottest and best-selling Verve product ever, and that's saying something since original Verve monthly sales are more than triple what they were a year ago,” commented Vemma Founder and CEO BK Boreyko. "The Verve Bold Blackout Launch Party was a blast, but the energy didn't stop at the gates of the arena. We had a nationwide Verve Bold toast via live web streaming at 7:30 p.m. on the 30^th, so everyone could join in the toast. It was a great moment."

Official Verve Bold launch partieswere held at the US Airways Center in Phoenix, Arizona, Verve Central in Tempe, Arizona, and Verve Central East in Virginia Beach, Virginia. All three locations were packed to capacity. Hundreds of Verve Bold launch parties were held in private facilities throughout the country. Verve Bold is currently available in the United States.

About the Verve Lounge
Verve Lounge is located in the US Airways Center, home of the Phoenix Suns, where Verve is the Official Energy Drink. This 400-person capacity nightspot boasts two lighted bars, flat screen TVs, couches, nightclub lighting and sleek décor. Fans enjoy performances by the Verve Sol Patrol dunk team during halftime, live performances take center court before and after games, and DJs spin to help keep the energy level high. Bars serve signature Verve cocktails, beer and wine, as well as culinary specialties like sushi, hand-cut sandwiches and gourmet desserts. Admission into the Verve Lounge is by ticket only.

About Vemma®

Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of people join the company’s mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands — including Verve, a healthy energy drink — coupled with the company’s rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of independent Brand Partners.

 

Verve Bold Has Arrived!

Verve Bold Packs are now available for order! Officially launching today, Verve Bold is poised to become the hottest Vemma product to date. With 50% more energy than Verve, Verve Bold has 120mg of natural caffeine and is sweetened with organic cane sugar, stevia and xylitol, giving this low-carb option a delicious natural tropical flavor. Since the release of Verve Bold for pre-order on January 24, thousands of orders have poured in, with no signs of slowing down.

 

 

 

Be Bold With Bold

Article Posted On: January 30, 2013 |

Are you living Bold? Capture yourself, your friends, or the Verve Bold can itself on camera in a bold way, be it adventurous, brave, unique or creative! Send us your photos, featuring new Verve Bold energy drink, for a chance to win a branded black mini iPad®, plus 24 cans of Verve Bold. One inspired winner will be announced on February 27.
Submit your photos via the Facebook app found at facebook.com/vervehealthyenergy, from January 30 to February 20, 2013. Enter as many photos as you like, and be sure to include your contact information. Vemma Home Office will choose one Grand Prize winner, based on overall creativity and demonstration of “being bold.” Click here for official contest rules.
Verve Bold gives you the healthy energy you need to capture your bold moments!

Verve Energy Drink Premiers at

Sundance Film Festival and on Entertainment Tonight!

 

 

 

Verve made a splash at Sundance and will be featured on Entertainment Tonight's Sundance Special airing this week.

Verve made a big splash, helping to keep spirits and energy high during its debut at the 2013 Sundance Film Festival held in Park City, Utah, from January 17–27.
As a sponsor of the Project Green Music Lounge, Verve not only helped support the nonprofit's mission to protect green space for future generations and fund Back-to-Basics Summer Camps for under-served children, but it also energized Sundance attendees, from A-list celebrities and film industry executives, to VIP moviegoers.
Guests of the Project Green Music Lounge and The RE:treat lounge were treated to Verve and Verve Healthy Happy Hour cocktails, as well as a special musical performance by Natalie Gelman. They also received a selection of Verve products in celebrity swag bags distributed at the lounge-style gifting suites. Verve and Verve Zero Sugar served up a refreshing boost of energy to celebs like Nicole Kidman, Matthew McConaughey, Naomi Watts, Alicia Keys, Jennifer Hudson, Kristen Bell, Jane Lynch, and others. And all-new Verve Bold, set to launch on January 30, made an exclusive sneak peek appearance.
With its great taste and healthy ingredients, Verve also caught the attention of Entertainment Tonight and will be featured on the show's Sundance Special, scheduled to air this week. Check your local listings for airdates and times here. Verve coverage can also be viewed online here. Entertainment Tonight is touted as the most watched entertainment news magazine in the world and is the longest-running entertainment news program.
Lending its dazzling design to the spectacular Park City backdrop, Verve was spotted on MTV News interviews with Joseph Gordon-Levitt (making his directorial debut with "Don Jon's Addiction") and Tony Danza, as well as Director Robert Rodriguez, who returned to Park City to celebrate the anniversary of his cult classic, "El Mariachi."
Verve is turning heads and raising eyebrows. We can't wait to see what the future has in store!

Verve Bold Blackout Launch Parties

 

To mark this groundbreaking reveal, the official Verve Bold Blackout Party will take place on Wednesday, January 30, in the Verve Lounge at US Airways Center, as the Phoenix Suns and Verve — the Official Energy Drink of the Suns — sport black during a marquee game against the rival Los Angeles Lakers. Tip-off is at 8:30 p.m. MST, and the game will be nationally televised on ESPN. The Phoenix Suns will be debuting their Hardwood Classic throwback black jerseys, and the Verve Sol Patrol dunk team will perform.

Simultaneous launch parties will also be happening at Verve Central in Tempe and Virginia Beach, so those who can't make it to Phoenix can still enjoy the first sip of Verve Bold together during the toast at 7:30 p.m. MST and party like they're at the Verve Lounge.

If you can't make it to the game or to a Verve Central, we still want you to be part of this monumental event! The Verve Bold Blackout Party will be streamed live on Ustream, and if you'd like to host your own Verve Bold party, make sure to order your cases of Verve Bold tonight. Get ready for a Bold experience!